April 23rd, 2014
Does your Executive Director shy away from all things social? Does he or she not recognize the potential of this great marketing tool? If the answer to these questions is yes, then the tips below can help you make the case for social media adoption.
The main ways in which social media can support your nonprofit’s overall marketing strategy include fundraising, advocacy and program activity. If your executive team isn’t on board with social media, not enough time or money is likely being spent on harnessing its true potential. How can you convince them into embracing social media? Below are three ideas.
Social Media Adoption
1. Provide Peer Examples
While many executive directors may need a nudge in the right direction, social media adoption at senior level is on the rise, especially within the nonprofit sector. Have any campaigns caught your eye recently? What type of social posts work well in your sector? By providing examples of other executive directors and organizations in your sector who have a social media presence and use the channels well, you can inspire your ED to action. After all, nobody wants to be left trailing behind!
2. Educate and Reassure Them
If your executive team isn’t already using social networks, the chances are they don’t know much about them or what they can be used for. Providing interesting and valuable statistics as well as simple tutorials and guidance documents can demonstrate just how valuable social media marketing can be. If you don’t already have one, draft a social media policy ahead of your meeting – it may help reassure them and also head off a few queries. Read more…
April 22nd, 2014
Building Community Infographic
Donors and volunteers provide the backbone for your nonprofit organization. It’s critically important that you treat them with the respect and professionalism that validates their investment of money and time. They trust you to do everything in your power to execute on the mission of the nonprofit.
April 16th, 2014
In the first part of this two-part series on email marketing, we wrote about email segmentation. This week’s instalment will focus on five key metrics to focus on when measuring your email marketing campaigns.
1. Open Rate
One of the most valuable metrics available for measuring the success of your campaign, the open rate is a percentage of the total number of times an email is opened, divided by the total number of emails sent. Bear in mind that people nowadays are flooded with emails, don’t expect an open rate above 75%, but do use it to adjust subject lines, segmentation and content. Read more…
April 14th, 2014
It’s probably time that we started a series on how we are bringing our solutions into the Microsoft Cloud. What will follow over the coming months are several topics that cover the technical details, as well as our view, on how cloud computing allows us to “empower your mission”.
We have been working with Microsoft over the last two years to build the foundation needed to deploy our Serenic Navigator products into the Microsoft Cloud (Azure). That effort came to fruition with the launch of Serenic Navigator Express. This offering is geared to organizations that require standard nonprofit fund accounting feature/functions, want to get up and running quickly, are comfortable doing all or the majority of their implementation, and need to maintain a reasonable monthly subscription cost. Read more…
April 9th, 2014
Email marketing is a valuable factor in any marketing strategy. It can help your nonprofit raise funds and awareness, keep your community abreast of events, milestones and other calls to action, such as appeals to volunteers.
In March, we wrote a miniseries about the basics of email marketing. You can find those posts here and here. Now we’re going to delve into a little more detail about the mechanics of email segmentation, and next week we will focus on analytics and measurement. By segmenting your email lists, targeting and split-testing, you can easily increase engagement and conversions. Read on to find out how!
Source: Yoel Ben-Avraham
April 2nd, 2014
Fundraising is at the heart of every nonprofit. Once you’ve secured some donations, how are you going to keep donors in the giving cycle? Here are some tips to help you along the way:
Optimize Your Donation Page
If you’re going to get one thing perfect, it should be your donation page; the beginning of your donor relationship. It should be easy and simple for prospective donors to gift your organization. Ask yourself these questions and work on improving any areas with a negative response. Read more…
March 31st, 2014
The American Psychological Association (APA) needed to update its older financial accounting software. The APA is the largest scientific and professional organization representing psychology in the United States. With more than 134,000 members and 600 employees, their mission is to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives. They didn’t want to be spending extra time with their accounting software, but focus on this mission!
So the search began. The APA found what they wanted in Serenic Navigator, such as: workflow, and viewing balances in the system right away as opposed to waiting for a sub ledger to close for the month. Read more…
March 26th, 2014
With April Fool’s Day approaching, there’s no better time for nonprofits to inject a little humor into social and content marketing. While we’re not suggesting playing any actual pranks on your donors, there’s no harm in sharing some light-hearted content with your network. Many nonprofits avoid being playful because their cause or causes are of a serious nature, but it is possible to get your message across to people while also using a little humor.
It’s important to stand out in order to deliver your key message. Using humor in your campaigns can help catch the attention of people and leave a lasting impression, increase awareness for your mission and eventually drive donations. There are three key areas of focus when considering your marketing strategy, and these apply to humor too: Read more…
March 24th, 2014
Part 6 in our blog series: Tied Up in the Strings Attached to Federal Awards? Streamline compliance with A-133 Audit Rules.
In this last post, we address reporting, ensuring you are ready for federal agency requests and are allocating program funding properly.