Even if you haven’t met me, one look and you would see I’m an easy going kind of guy with a big smile. I’m not overly tall, domineering or intimidating in anyway, so why won’t you stop? I saw you eyeing my give-aways. Do you think I’m a used car salesman ready to pounce?
While there are many goals to exhibiting, lead generation being one, my number one priority is for you to remember my company name. Here are the three E’s exhibitors and attendees should follow to maximize the exhibit floor experience.
Engage- I’d love for you to take one of my give-aways. It’s the quickest and easiest way to get my company name in your hands. A quick hello and I’m just interested in your give-aways and you can be on your way. Or, take a moment and…
Exchange - Some information about yourself and we will reciprocate. We know you are on a break and we’re not going to try and sell you a complex financial management solution in that time. It’s great to be out of the office and face to face with people. It doesn’t have to be all business. Most booth folks travel a lot and may know of a great restaurant or outing that could make your trip even better. We also want to learn from you. Share your business problems and pains. Because after all are we not at the conference to…
Educate – ourselves. Whether it’s about my company product or some other industry solution, we both might learn something new. Hopefully, in the end you will be inspired to move onto the fourth E and…
Examine – what you have learned at your leisure and eventually continue the conversation with us.
What’s the worst that could happen? You may have to spend 5 seconds opening up the follow-up email, thanking you for stopping by, and hit the unsubscribe button.
A special thanks to all the folks at the Christian Leadership Alliance Conference that stopped by our booth last week. It truly is one of the friendliest shows we exhibit at with great conversations. We ended up giving out many of our hip-hop laptop bags for those that took a moment to scratch and win. Make sure you stop and see us at one of our many exhibits this year. We’ve got good stuff….products and give-aways!