Even if you haven’t met me, one look and you would see I’m an easy going kind of guy with a big smile.  I’m not overly tall, domineering or intimidating in anyway, so why won’t you stop?  I saw you eyeing my give-aways.  Do you think I’m a used car salesman ready to pounce?

While there are many goals to exhibiting, lead generation being one, my number one priority is for you to remember my company name.   Here are the three E’s exhibitors and attendees should follow to maximize the exhibit floor experience.

Engage-  I’d love for you to take one of my give-aways.  It’s the quickest and easiest way to get my company name in your hands.  A quick hello and I’m just interested in your give-aways and you can be on your way.  Or, take a moment and…

Exchange -  Some information about yourself and we will reciprocate.  We know you are on a break and we’re not going to try and sell you a complex financial management solution in that time.  It’s great to be out of the office and face to face with people.  It doesn’t have to be all business.   Most booth folks travel a lot and may know of a great restaurant or outing that could make your trip even better.  We also want to learn from you.  Share your business problems and pains.  Because after all are we not at the conference to…

Educate – ourselves.  Whether it’s about my company product or some other industry solution, we both might learn something new.  Hopefully, in the end you will be inspired to move onto the fourth E and…

Examine – what you have learned at your leisure and eventually continue the conversation with us.

What’s the worst that could happen?  You may have to spend 5 seconds opening up the follow-up email, thanking you for stopping by, and hit the unsubscribe button.

A special thanks to all the folks at the Christian Leadership Alliance Conference that stopped by our booth last week.  It truly is one of the friendliest shows we exhibit at with great conversations.  We ended up giving out many of our hip-hop laptop bags for those that took a moment to scratch and win.  Make sure you stop and see us at one of our many exhibits this year.  We’ve got good stuff….products and give-aways!

Explorations, our accounting software user conference, is returning to Denver at the end of this month and we’re excited to show off the city!  Denver is known as “The Mile High City” due to its official elevation of one mile above sea level. Its history started back in 1858 with a gold rush that later stirred the slogan, “Pikes Peak or Bust!”

Our host hotel, the Westin Denver Downtown, is located in LoDo (lower downtown). The Lower Downtown Historic District was formed in 1988 and successfully granted historic status to 127 historic structures. LoDo has become a destination neighborhood because of attractions like Coors Field, breweries, clubs, restaurants, art galleries, stores and other businesses.

Explorations provides financial management software training and networking for our nonprofit, NGO and public sector users.  In addition to the training, we also want to have some fun!  So we’re heading to the newly opened Howl at the Moon to eat, drink and sing Proud Mary!  Howl at the Moon boasts the “The World’s Greatest Rock ‘N’ Roll Dueling Piano Show!”  We’ll sing, maybe dance, and laugh with musicians performing favorite songs from the 70′s, 80′s, 90′s, and today on pianos, guitars, and more. From Lady Gaga to Bon Jovi: you say it, they’ll play it. The live music show is centered around audience participation and two dueling pianos, so we’re all building our song lists and planning our roasts!

Here’s to a great conference and send us your favorite songs!

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Client Testimonial Videos on YouTube!

“Serenic Navigator has allowed us to pull from different operating systems and streamline our process. Everything is consolidated in one system now, and each system talks to each other and is fully integrated.”

Jennifer Bonenfant
Director
University of Virginia Fund

Don’t miss out! We look forward to connecting with you!